AppFollow vs AppReply vs Revibu: which tool should you use to manage your mobile app reviews?

When you start looking for a tool to manage App Store and Google Play reviews, the same names often come up: AppFollow, AppReply, and now Revibu.

All of them help you better track your app reviews, but they do not address exactly the same needs. In this article, we compare these three approaches from the perspective of a product team or an app owner who wants to turn reviews into concrete decisions.

Note: this comparison is written by the Revibu team. We do our best to stay factual about the strengths and limitations of each approach.

1. Overall positioning

AppFollow

• Established, very comprehensive tool
• Strong focus on:
  • ASO (keywords, rankings, competitors)
  • monitoring reviews and average rating
• A good fit for marketing and growth teams that want a global view of their apps and competitors

AppReply

• More focused on replying to reviews
• Highlights automation of replies and some workflows
• Interesting for teams that mainly want to save time writing responses

Revibu

• Designed from day one for product teams and app owners
• Main objective: turn reviews into product actions
• Focus on:
  • smart categorization (bug, feature request, improvement, compliment)
  • deep integrations with Jira, Notion, Linear
  • advanced automations and alerts (Slack, Teams, Discord)

2. Review management and categorization

• AppFollow

  • Centralizes reviews from multiple stores
  • Provides filters and tags
  • The product logic (bug vs feature request, etc.) often has to be built internally by the team

• AppReply

  • Puts the emphasis on replies
  • More limited categorization from a product perspective
  • Good for handling reviews, less suited for structuring a backlog

• Revibu

  • Automatic categorization of reviews into: bug, feature request, improvement, compliment
  • Clear view for product teams: which bugs come up the most, which features are most requested
  • Helps prioritize the roadmap based on store feedback

3. Replies and AI

• AppFollow

  • Reply templates, multi-language support
  • More traditional approach, less focused on generative AI

• AppReply

  • Strong emphasis on AI-generated replies
  • Goal: reduce the time spent replying manually

• Revibu

  • AI-generated replies in your brand voice
  • Ability to define rules (by language, rating, review type)
  • Full control: you can review, edit, or fully automate sending depending on your confidence level

4. Product integrations (Jira, Notion, Linear)

This is a key point for product teams.

• AppFollow

  • Integrations available, often designed for reporting and monitoring

• AppReply

  • Integrations more oriented towards support / replies

• Revibu

  • Native integrations with Jira, Notion, Linear
  • Automatic ticket creation from reviews, based on configurable rules
  • Lets you link a review directly to a product or engineering task without copy-pasting

5. Alerts and collaboration

• AppFollow

  • Alerts on specific types of reviews, regular reports
  • Useful to track overall reputation

• AppReply

  • Focused on reply speed, less on product collaboration

• Revibu

  • Slack, Teams, Discord alerts for critical reviews or sensitive topics
  • Collaborative interface so support, product, and engineering can work on the same reviews
  • Action history and internal comments

6. Pricing and team profiles

Without going into the details of each pricing grid, we can summarize:

• AppFollow

  • Suitable for organizations that want a full ASO + monitoring suite
  • Can be oversized if your main need is operational review management

• AppReply

  • Interesting if your priority is to reply faster without necessarily connecting reviews to your backlog

• Revibu

  • Designed for startups and scale-ups that:
    • already have a product process (Jira, Notion, Linear)
    • want to industrialize review management
    • look for a clear value-for-money ratio with plans adapted to review volume and number of apps

7. Which tool should you choose?

To simplify:

• If your priority is ASO and a global market view → AppFollow
• If your priority is to reply faster to reviews without changing your organization → AppReply
• If your priority is to connect reviews to your product workflow, automate as much as possible, and still keep control over what is sent to the stores → Revibu

Ultimately, the “best” tool depends on your team's maturity and your main objective: reputation monitoring, reply speed, or product impact. For teams that see store reviews as a strategic product input rather than just a support channel, Revibu is often the most aligned option.